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Do you want to reach a wide range of people without spending a lot of time or money? Would you like to keep on top of trends, and understand your customer base better? If you answered yes, then using Twitter for your social media marketing in Trinidad and Tobago should top your “to-do” list.

Reasons to get engaged

Twitter isn’t just for celebrities or people who think they have witty things to say. It’s an effective tool for your business for 5 main reasons.

It is inexpensive: The service is free, and doesn’t require an enormous amount of work hours to manage. It can help you to understand your place in the market: What your followers are saying is all useful material. It can keep you connected to leaders in your industry: Who you follow can make a difference in lead generation and idea cultivation. It allows you to inform and educate: Providing something useful to your followers is a great way to position your company in a positive light. It can help you market and promote your product or service: Twitter is an effective, real-time tool to get people to act, or to at least give them a good reason to.

Twitter boasts a very large user base, and it has an open format. This means anyone can follow, be followed, or even type in certain words and phrases to see what’s being said on a given topic.

Plan of action

Writing tweets that are effective, interesting, or helpful takes a bit of practice. Once you’ve gotten the hang of the 140 character limit, though, it doesn’t take much time. Before beginning, decide on a basic strategy. Look at the 5 reasons to tweet that we listed above. Determine how many of those are how you see your business using Twitter.

Once you’ve set your basic goals for what you want to communicate, next you need to determine how.

The frequency of your tweets, the tone, or personality, and the subject matter should all be laid out in advance.

One way to streamline your Twitter program is to schedule tweets and to monitor hashtags. You can write several, then schedule them to go out through tools like Hootsuite, or track phrases on TweetDeck.

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Being a good Twitter citizen

Perhaps the biggest thing to consider when using Twitter, is your followers. Is what you’re planning to say relevant to them? Is it helpful? Does it make you useful to them?

The use of Twitter for social media marketing in Trinidad & Tobago doesn’t end with generating tweets. Listening and responding plays a vital role. No one want to communicate with a business that seems to be unaware of customers feedback.

Be a good member of the Twitter society. Re tweeting helps spread the word. If you do it for others, they may be more likely to do it for you. Just make sure what you’re re tweeting is relevant.

Using hash tags

One unique aspect of Twitter is the use of hash tags, or those # marks preceding words or phrases. Hash tags aid users in searching for topics. Here’s an easy piece about using hash tags on Twitter from writer Jason Falls in Entrepreneur.

All-in-all, using twitter to spread your word, demonstrate your relevance and your usefulness, and to learn more about your market isn’t difficult. As with any digital marketing strategy, go in with a plan, execute efficiently, and track what’s happening.

Not sure if Twitter is right for your business, or how to best start a campaign? Contact us and we can take you through the process.

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